Sunday, September 16, 2012

HORCH - Listen


August Horch (1868 - 1951), a German Engineer, was employed in the Engine factory of Karl Benz. In 1899, he quit Benz and started his own company and named it A.Horch & Cie. The first automobile made in 1901 was a 2 cylinder , 4.5 HP car -



In this car , Horch had a "shock-free" engine design - it was claimed that a 5 cent coin, standing on its side, will not fall when the engine is idling. He was also the first to introduce Aluminum alloy for the engine crankcase and transmission housings.

In 1904 Horch introduced  4 cylinder cars and in 1908  6 cylinder cars -


Horch recognized the importance of racing and was actively involved in various racing event , winning many. A 1908 Horch racer -


In 1909 August Horch quit the company after a tussle with the board of directors. After quitting A. Horch & Cie, August Horch created another company  called Audi, the latin translation of Horch - meaning "Listen" 

Horch continued to manufacture luxury cars with bigger engines. In 1923, Paul Daimler designed a 8 cylinder engine for Horch.

A 1938 Horch -


In 1928, Horch was acquired by another company called DKW. In 1932 , 4 companies got together and formed the Auto Union comprising of Horch, Audi, DKW & Wanderer.

After the war,  Horch manufacturing facilities in East Germany were controlled by Russians and manufactured Sachsenring P240 cars and later on the infamous Russian Trabant cars. A 1956 Sachsenring -


In 1964, Auto Union was acquired by Volkswagen group and later renamed as Audi.

Horch Logo -



Saturday, September 15, 2012

OPEL - The Lightning


Adam Opel (1837 - 1895), a German,  founded the company Opel Nahmaschinen to manufacture sewing machines in 1862. In 1886 , he expanded in to the manufacture of Bi-cycles. At his death in 1895, Opel was the market leader in both sewing machines and Bi-cycles.

After Adam Opel's death , his sons Fritz Opel and Wilhelm Opel decided to design and manufacture Automobiles. In 1899 , they teamed up with Friedrich Lutzmann to develop a Motor car and the Patentmotorwagen "Systeme Lutzmann" was born.

The design of the Patentmotorwagen was outdated and only 65 units were made before stopping manufacture.


In 1901 , the Opel brothers entered in to a licensing agreement with Automobiles Darracq to manufacture and sell Darracq cars - Opel body on a Darracq chasis, under the brand Opel-Darracq. A 1902 Opel -Darracq -


Opel - Darracq partnership continued till 1906, by which time Opel started developing and manufacturing their own engines and car. Opel-Darracq partnership was dissolved in 1907.

In 1909, Opel introduced their small car - Opel 4/8 PS. This car came to be known as the "Doctor's Car" as it was very useful and easy to use for physicians making house calls. It was one of the first cars to have Opel insignia in the radiator.



In 1924 , Opel introduced a cheaper 2-seater car called Opel Laubfrosch - meaning tree frog. The name tree frog due to its protruding headlamps, boat-like rear and green paint. The car was manufactured in the first  mass production facility of Opel  in Germany. There was an unsuccessful claim by Citroen on the originality of the design this car.



In 1928, Opel was acquired by General Motors and became subsidiary of General Motors covering the European market. Opel went on to manufacture many well known models - Opel Kapitan, Opel Olympia, Opel Kadett etc. A 1936 Opel Olympia which was released to commemorate the Berlin Olympics -


During the war, Opel made trucks, the famous being the Opel Blitz - German for lightning. The lightning symbol forms a part of Opel's logo today. A Opel Blitz truck - 



The evolution of  Opel Logo - 

The first logo with initials A and O - 1862

The Opel "eye" logo which was used till about 1935


The Opel logo during the wars - airship inside an "O" depicting German Engineering.

The current Opel logo from 2010 onwards -